In a bid to rev up the spirit of youth and refurbish the biking culture in the country, India Yamaha Motor on 8th September'08 has launched their first new-age lifestyle company owned store at Malad, Mumbai. Yamaha had earlier opened similar showrooms in Delhi and Pune.
Designed to provide a complete biking lifestyle experience, the showroom presents a complete range of accessories to fulfill the needs of a modern biker. Through this innovative concept, Yamaha is all geared to associate Indian bike enthusiasts with the thrill of technological superiority and artistic brilliance. While the store exhibits an entire range of latest bikes from Yamaha, there is an apparel and accessories section displaying quality, stylish and trendy clothing like jackets, T-shirts, jeans and accessories like bags, mugs, gloves, key chains. Apart from it, the showroom also has a world class service centre for international models YZF-R1, MT 01 and other models.
The showroom will also provide insurance, finance options, spares and warranty for its international models YZF-R1 and MT01. There are various zones inside the store as you move from a gaming zone to an internet area thus creating a one-stop store for the needs of today's youth.
According to Tsutomu Mabuchi, CEO and MD, Yamaha India, biking is not just about commuting; but today it is all about making a statement. The rationale behind the unique concept is to create a new culture of biking lifestyle, which Indian youth is looking for, and move into their everyday life, thus achieving the highest customer satisfaction in the industry. He also added that it is confident that the showroom will pad-up the biking experience of gen-x by providing an insight into the complete gamut of Yamaha's offerings.
Yamaha is going to expand this new Merchandising concept in a phased manner throughout India. Yamaha is refining the motorcycling culture in India by bringing in technologically advanced and visually appealing machines.
The company which recently launched its super sports YZF - R15, has received an overwhelming response from road riders and enriched their riding experience by adding a lifestyle quotient. With India's first liquid cooled, 4-valve fuel injected engine, YZF-R15 comes with R1 DNA. The bike has many firsts to its credit, high performance DiASil cylinder, forged piston, deltabox frame, linked type monocross suspension and sharp dual headlights. The company claims that this bike is becoming a craze for the young motorcycle enthusiasts and plans are afoot for the commercial launch of Yamaha's new bike FZ which attracted a huge crowd during Auto Expo 2008.
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